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How Advertising Works Now: Insights from Big’s New President

What companies should be shopping for in the current digital marketplace

Red Square Grows with Tribal Casino Gaming Expertise

Ad agency Red Square built a foundation for national growth by developing — from the start of the industry — an expertise in tribal casino gaming.

Auburn Marketing Expert Eyes Google Shopping Rollout

Dr. Brian Bourdeau, associate professor of marketing in Auburn University’s Harbert College of Business, comments on the Google Shopping plan that would allow customers to buy directly through Google.

Animals, Celebrities, Old Movie Trailers…What Works in Super Bowl Advertising

Dr. Linda Ferrell, professor and chair of the Department of Marketing in Auburn University’s Harbert College of Business, dishes super secrets about Super Bowl ads

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