Auburn Marketing Expert Eyes Google Shopping Rollout

Dr. Brian Bourdeau, associate professor of marketing in Auburn University’s Harbert College of Business, comments on the Google Shopping plan that would allow customers to buy directly through Google.

Dr. Brian Bourdeau Questions from Auburn Communications (AU) are followed by some from Business Alabama (BA). AU: Do you expect Google Shopping’s plan, which would allow customers to buy directly through Google, to be successful? I wouldn’t bet against Google, but it’s going to be a big challenge. The retail behemoth…

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