Hyundai Sees Opportunity in Collapse of U.S. Sedan Giants
Americans are enamored with the SUV these days.
The sedan? Well, it seems U.S. drivers are just not into them the way they use...
New Model, New Record at Honda
Officials at the 4.6 million-square-foot Honda Manufacturing of Alabama plant are looking forward to a successful year after hitting production milestones in 2018.
New Automotive Supplier Makes Big Statement in Tuscaloosa
Located in Tuscaloosa County and spanning 700,000 square feet, the facility is owned by Samvardhana Motherson Peguform, an Indian company with operations in 41 countries. The new outfit is called SMP Automotive Systems Alabama.
Mercedes-Benz Expansions Continue with New Bibb County Facility
Mercedes-Benz U.S. International (MBUSI), based in Vance, continues to expand its Alabama operation, which manufactures GLS, GLE, GLE Coupe models for distribution worldwide and the C-Class for the North American market.
Toyota Surpasses 6 Million Engines and Builds a New Platform
In August 2018, Toyota Motor Manufacturing Alabama (TMMAL) celebrated the production of its six millionth engine. By the end of 2018, the plant’s annual production was approximately 630,000 engines, roughly 2,600 engines per day.
Animals, Celebrities, Old Movie Trailers…What Works in Super Bowl Advertising
Dr. Linda Ferrell, professor and chair of the Department of Marketing in Auburn University’s Harbert College of Business, dishes super secrets about Super Bowl ads
Movers & Shapers, February 2019
Spotlight on Shelby County
