Carolyn Dateo has joined Luckie as the agency’s first chief strategy officer. She will lead branding efforts for the marketing solutions agency.
Dateo has spent her career working at top global agencies. As group strategy director in the Publicis Groupe and at Saatchi & Saatchi, she looked after USAA, as well as brand portfolios at Procter & Gamble, Merck and Abbvie. She also worked with pharma brands at Ogilvy’s Healthworld, and from 2006-2012 she was head of strategy at Saatchi & Saatchi Switzerland, based in Geneva.
“Carolyn’s global experience with Fortune 100 brands and her reputation as a thoughtful, collaborative strategist will supercharge our ability to deliver smart, high-impact solutions,” said John Gardner, president of Luckie.
Luckie has offices in Birmingham, Atlanta and Raleigh.