Animals, Celebrities, Old Movie Trailers…What Works in Super Bowl Advertising

Dr. Linda Ferrell, professor and chair of the Department of Marketing in Auburn University’s Harbert College of Business, dishes super secrets about Super Bowl ads

Dr. Linda Ferrell With so many new communications platforms for marketers to use these days, does the Super Bowl ad still hold the same weight as it once did in terms of effectiveness and considering the large cost involved? Ferrell: The Super Bowl is a massive cultural celebration. Whether you’re into…

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