China’s Drivers Like Mercedes

Though it comes with an asterisk, Alabama Commerce Secretary Greg Canfield shared the news this week that Alabama’s first quarter auto exports to China...

Mexican Suppliers Stall Mercedes Restart

The Mercedes-Benz USA plant in Tuscaloosa will be temporarily idled this week, owing to a shortage of parts from Mexican suppliers, the company announced...

“Assistance” Theme of Automakers’ Messages

When the going gets tough, the tough get new marketing strategy. That’s been the case with quick-responding automakers across the board, who have added new...

Mazda Toyota Plant Opening Delayed

Alabama’s massive Mazda Toyota plant to be a few months delayed in opening

Ford Announces Respirator Plan; Alabama 3M Plants Partners

Ford Motor Co. announced last week it would combine forces with 3M and GE Healthcare to make healthcare equipment for first responders and patients...

Auto Supplier HTNA Expands Alabama Operations

Hayashi Telempu North America plans to expand its operations in Jasper with a $7 million project, creating 19 jobs. HTNA has been chosen as a...

Honda Hunkers Down Amid Pandemic

Automaker announces six-day shutdown, will keep paying associates

Hyundai Donates STEM Scholarships

Five female students to receive $10,000 each

The State of Alabama’s Auto Industry in 2020

Any route you take leads to the same conclusion: Alabama’s automotive industry has shattered expectations and continues to develop as a vehicle- and engine-production...

Hyundai Goes Truckin’

This year Hyundai will dive into an already crowded U.S. pickup truck market with a new vehicle, the Santa Cruz. The Santa Cruz, which will...

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