Technology and Innovation

Animals, Celebrities, Old Movie Trailers…What Works in Super Bowl Advertising

Dr. Linda Ferrell, professor and chair of the Department of Marketing in Auburn University’s Harbert College of Business, dishes super secrets about Super Bowl ads

MGMWERX: It’s a Salute to Serendipity

As technology expands to phones, cars, home speakers and refrigerators, people charged with creating increasingly complex technology solutions have reached a conclusion: They need to be casting a broader net.

Fuel-Delivery Service Launches in Birmingham

An onsite fuel-delivery service based in Birmingham hopes to erase the inconveniences and unpleasantry of gas station chores from your life.

How Digital Transformation is Impacting Hiring

Digital transformation is a top priority to many Alabama businesses. Those companies who understand their business models will have a leg up on their talent needs.

Sky’s the Limit Now for Aerojet Rocketdyne

Turner Construction Co. recently topped out Aerojet Rocketdyne’s Advanced Manufacturing Facility in Huntsville, a project that broke ground in October 2017 and is set...

Scanning the Social Media Minefield

UAH collaborates with a headhunter to create software that inspects candidates’ social media histories.

Can You Really Teach Innovation?

You better bet on it, say the students and educators at UAB, which has just opened the Bill L. Harbert Institute, devoted to the methodology.

Auburn Invests in Native Invention

Auburn University’s two-year-old Launch initiative has invested $300,000 in university-born research — looking to bridge the gap between lab testing and commercialization.

Entrepreneur Alchemy

How the University of Alabama is bridging the gap between bright insights and commercial mass production. Two research initiatives have evolved to promising thresholds.

Plugging the Hypersonic Missile Gap — The First $1.4 Billion

Advances in hypersonic missiles by Russia and China have put the U.S. behind in airborne weapons. Recent Lockheed Martin contracts — including key work in Huntsville — appear to be aimed at getting the U.S. back into the game.

Get the latest

Alabama business

news delivered to

your inbox

What's New