New leader for Daxko

Jeff VanDixhorn brings more than 25 years to the CEO position

Jeff VanDixhorn to lead Daxko as chief executive officer.

Jeff VanDixhorn has been named chief executive officer at Daxko, a software and integrated payments solution provider in the health, fitness and wellness industry.

VanDixhorn has more than 25 years of experience in the health and wellness field, both as a club operator and a fitness software CEO. He is the company’s third chief executive officer since its founding in 1998.

“Jeff’s expertise in the health and wellness sector, both as an operator and a software leader, is unmatched,” said Travis Pearson and Eli Weiss, co-chairs of Daxko’s board of directors. “His leadership, proven track record in building teams and growing businesses, and deep customer-centric approach make him the perfect fit to lead Daxko into its next phase of growth.”

VanDixhorn acquired his first club in 1995 and expanded to include multi-purpose fitness and racquet sports facilities in Illinois, Indiana and Wisconsin. In 2007, he co-founded Club Automation, where, as CEO, he led the software platform company from start-up to its acquisition by Daxko in 2018. He most recently served at Daxko as chief revenue officer, until 2022, where he helped drive the company’s expansion efforts. He has since served on the company’s board of directors until this appointment.

“At Daxko, our core values are founded on community, and as CEO, I’m committed to strengthening our ties, enhancing our legacy and fostering deep partnerships. With our broad market reach, there’s significant growth potential. I’m dedicated to positioning Daxko to better serve our communities and to expand into adjacent markets,” said VanDixhorn.

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Headquartered in Birmingham, Daxko’s technology solutions serve 19,000 facilities, including health clubs, integrated wellness centers, boutique fitness studios, affiliate gyms, campus recreation facilities and key community organizations like YMCAs and JCCs.

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