Three Birmingham startups are among 50 black-owned businesses receiving $100,000 grants from the Google for Startups program.
Acclinate, Mixtroz and SynsorMed have been chosen for the Google for Startups Black Founders fund.
“The Google for Startups Black Founders Fund embodies our mission of helping underrepresented founders grow their businesses,” said Jewel Burks Solomon, head of Google for Startups U.S. “We are excited to continue the fund and contribute non-dilutive funding to Black founders, who currently receive less than 1% of total VC funding.”
Here’s more on the Google for Startups recipients in Alabama:
Acclinate — a digital health care company diversifying clinical trials by integrating culture and technology — will use the grant to expand their company and move from community awareness to participation, aiming toward more inclusive clinical research. Acclinate assists pharmaceutical companies, CROs and other healthcare organizations in accessing communities of color for research efforts to better reflect the populations they serve. With this program, healthcare takes a step toward more inclusive and accurate clinical research, which in turn leads to better healthcare for communities of color. The company’s goal is to improve health equity through inclusive research and is already trusted by brands such as Alabama Public Health and the University of Alabama at Birmingham (UAB).
Mixtroz — an online platform where users can create customized gatherings — is using their grant to facilitate easier virtual networking. Living in a COVID-19 world, Mixtroz’s mission is to ease the angst of awkward virtual networking and to provide a platform where meaningful human interaction can take place. Providing a space where a large group can productively interact and work together to achieve a collaborative goal is a vital asset in today’s working industry — and Mixtroz aims to do just that. The platform has already been utilized by local brands such as Alabama Power, BlueCross BlueShield and more.
SynsorMed — a digital healthcare company providing culturally relevant monitoring for underserved communities — will put their grant to use in offering remote patient monitoring and chronic care management solutions for healthcare organizations wanting to increase revenue and patient engagement while achieving measurable goals. SynsorMed uses effective mobile monitoring to keep discharged patients and healthcare workers connected. In a recent case study, the program was able to reduce readmission of patients by 42% at a large hospital. Using their own mobile devices, patients have access to third-party resources — such as transportation, food and medication — at the palm of their hands.