Shoals Shift

In contrast to a local history trodden by industry giants, Shoals leaders are focused on cultivating homegrown enterprises built for digital speed.

   ABOVE Ashley Morrow developed Alchemy to make jewelry an option for women like herself with sensitive skin. The support from Shoals Shift, specifically Shoals Alabama Launchpad, moved the company from a local business to one with worldwide sales options. Photos by Abraham Rowe Ninety-six years ago, automobile mogul Henry Ford planned to turn the…

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