Jordan Baxter, senior vice president in Regions Commercial Banking, will lead a new Commercial Business Development team at Regions Bank.
The team will focus on helping small businesses, according to a statement from the bank today.
“Regions Bank is known for taking a relationship-based approach to service, and in late 2021, we started a small pilot program aimed at building even deeper collaboration with small-business prospects in the markets we serve,” said Ginger Blake, executive vice president and head of Commercial Banking Solutions for Regions. “What we found is this segment has a strong appetite for receiving holistic advice and insights from our colleagues throughout the bank who can help them reassess their financial plans and develop new solutions to support their businesses and grow their companies.”
She added, “These business owners and leaders want to know their business matters — and is important enough that a team of banking professionals is interested in helping them achieve their strategic objectives.”
Baxter said small businesses are “the economic heartbeat” of communities.
“Many of these business owners are primarily focused on day-to-day operations, such as hiring and retaining staff, generating business, and serving their customer,” he said.
“They welcome having not only a trusted banker within the company but also a network of professionals who are working with that banker to provide laser-focused, highly specialized solutions to help them build on their success,” he added.