Mobile’s Red Square Agency has merged with Nevada-based agency Foundry to create Good Giant, which they describe as “the largest gaming-focused creative agency in the country.”
Founded in 1977 in Mobile by Richard Sullivan Sr., Red Square has numbered Wind Creek Hospitality among its clients for a number of years. Wind Creek is an arm of the Atmore-based Poarch Band of Creek Indians. Red Square also has offices in Chicago and in Tulsa.
Richard Sullivan Jr., who has been CEO of Red Square, is CEO of the new marketing firm.
Foundry opened in Reno, Nevada, in 1993 by Jim Bauerman, who is chief marketing officer of the new firm.
The two created the Good Giant partnership earlier this year and announced it today. Investment firms Six Pillars Partners and Merit Capital Partners are also part of the new mix.
Clients of Good Giant include a focus on casino resorts, as well as select brands in consumer packaged goods, finance and tech. Clients include Agua Caliente Casinos, Barracuda Championship PGA TOUR Event, Caesars Entertainment, Cherokee Nation Entertainment, Coeur d’Alene Casino, Flipboard, Foxwoods Resort Casino, Hard Rock Casinos, Hilton Worldwide, Inn of the Mountain Gods, Patreon, Reno Rodeo, Rivers Casinos, SNICKERS and Wind Creek Hospitality.
“Good Giant delivers large agency resources, depth of talent and world-class thinking with the service and attentiveness you would expect from a little studio. Because we believe the bigger we get, the smaller we should act,” said Sullivan. “It was important to communicate that as we grow, we’re still focused on the things that shaped us. By bringing continued success to our clients, we’ve grown to become leaders in our industry, and we’ve done it by never losing sight of the good that got us here — good values, good work, good people.”
Bauerman added, “Our new name bridges who we are and what we stand for. Our clients get all the perks of a large agency with the personal service and attention they’d expect from a smaller shop with something to prove. And for our team, we’re still us — good people who are giants in our field striving to make an impact.”
