Randy Parker has been promoted to chief executive officer of Hyundai Motor America, effective Aug. 1. In this role he will assume responsibility for Hyundai’s commercial automotive operations in the United States.
“Randy is the perfect person to continue Hyundai’s recent successes in sales, market share and growth in the U.S.,” said Jose Munoz, president and CEO of Hyundai Motor North America.
Parker is one of the first African Americans to be named CEO of a major OEM regional market.
In 2019, Parker was named vice president of national sales and was promoted to senior vice president in February 2021. During his tenure, Hyundai has become one of the fastest growing mainstream brands in the United States, setting retail sales records in 2021 and growing retail market share 31% since 2020.
Prior to his tenure with Hyundai, Parker was vice president of Infiniti North America. He has more than three decades of automotive industry experience with roles at General Motors, GM Acceptance Corp., Nissan and Infiniti.
Parker is a Texas Christian University graduate and also has completed the executive management programs at Harvard and Penn State.
Parker will report to Munoz. Bob Kim, general manager of the southern region, has been promoted to vice president of national sales and will report to Parker. David VandeLinde has been promoted to vice president, after-sales and will also report to Parker.
Hyundai Motor America has 820 dealers in the U.S. Those dealers sold 738,000 vehicles in 2021, with nearly half of them built at Hyundai Motor Manufacturing Alabama in Montgomery.