Sports Business

Research Shows Stadium Naming Rights Have Little Risk for Sponsors

It’s a case where the investment greatly outweighs the risk. A new study has found that there is little downside for large organizations to enter...

Rookie Wins DEWALT Bassmaster Elite at Lake Eufaula

Bassmaster Elite Series rookie Buddy Gross won the DEWALT Bassmaster Elite at Lake Eufaula on Saturday, earning $100,000 and a coveted blue trophy. Fishing in...

Great Southern Wood Goes to the Races

Parent company of YellaWood does multiyear partnership with NASCAR

NJCAA Esports Coming to Calhoun CC

A new sport is taking root in the nation — one that doesn’t require extra fields or weight rooms. Calhoun Community College’s athletic department...

More Games Coming to Birmingham

While festivals and events have been postponed around most of the state due to COVID-19, that didn’t keep the city of Birmingham from looking...

New Name, Same Games: It’s Now World Games 2022

They’re still The World Games, but one of the numbers has changed. With the recent announcement that The World Games would shift from next year...

2020 Bassmaster Classic Draws Largest Crowd

Just prior to the coronavirus being declared a national emergency in the U.S., the 2020 Academy Sports + Outdoors Bassmaster Classic presented by Huk...

SWAC Buys New Home in Birmingham

The Southwestern Athletic Conference has purchased a 16,000-square-foot corporate office building in downtown Birmingham for its new headquarters. The league of historically black schools...

Toyota Field Ready for Play

Turner Construction Co. has completed the stadium at Toyota Field in Madison, a $46 million project. The multi-use facility will be the home field...

A Year’s Worth of Free Sneakers

Hibbett Sports may be 75 years old but it knows something about how to get attention on social media. Who doesn’t like free sneakers...

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