Bruno Event Team, the event management company behind the Regions Tradition golf tournament, Indy Grand Prix, SEC Baseball Tournament and other events, is rebranding as Eventive Sports.
Eventive’s other events include the Magic City Classic, NCAA tournaments and, in the past, Davis and Federation Cup, 1996 Olympic Soccer and the World Games 2022. In addition, Eventive Sports supports gameday operations for the United States Football League, University of Alabama, Auburn University, University of Alabama at Birmingham and Alabama State University.
“We’re proud of our history and the reputation we’ve built over the past 28 years,” said Gene Hallman, co-owner, CEO and chairman of Eventive Sports. “As the industry continues to evolve, we felt it was important to evolve with it. Our new brand reflects our commitment to innovation, excellence and client satisfaction. We are excited to see how it will thrive in the years to come.”
Eventive Sports has also named Colin Roberts as co-owner, president and COO. Ronald G. Bruno, one of the company’s original founders, remains chairman emeritus.
