Smart Alto, a Birmingham-based technology company that helps real estate agents qualify leads and land appointments, has received $100,000 as part of the Google for Startups Black Founders Fund.
“I applied to Google for Startups to get advice on moving from sales-led growth to product-led growth,” said Hassan Riggs, founder of Smart Alto. “No one does PLG better than Google. I also want to learn more about design sprints to reduce risk from our product launches.”
The goal of Google’s $5 million Black Founders Fund is to increase opportunity for promising Black startup founders in the U.S. In addition to the cash award, recipients receive hands-on programming and support from Google, mentorship from tech and business experts and access to free mental health therapy.
“The Google for Startups Black Founders Fund has grown into a flourishing community of 176 founders in the U.S. because of the program’s focus on supporting founders along their journeys beyond a one-time financial award,” said Jewel Burks Solomon, head of Google for Startups U.S. “The program was intentionally designed to help founders in multiple ways, with non-dilutive funding, tailored mentorship, mental health coaching and more. We are thrilled to strengthen this community by welcoming the third cohort of founders and are excited to see how they continue to grow their businesses.”