What’s in a Name?

Millions of dollars a year, if that name is “Alabama”

Lee Sentell remembers when he and other tourism officials were at an evening party during a trade show in Las Vegas that was pretty much ho-hum. But then the deejay who had been spinning records without much reaction from the crowd played Lynyrd Skynyrd’s iconic “Sweet Home Alabama.” “Almost everybody in the nightclub cheered, ”…

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