Animals, Celebrities, Old Movie Trailers…What Works in Super Bowl Advertising
Dr. Linda Ferrell, professor and chair of the Department of Marketing in Auburn University’s Harbert College of Business, dishes super secrets about Super Bowl ads
Meeting Match Makers
Convention bureaus are specialists in matching meetings to the distinct resources of Alabama’s four largest cities.
Top Headlines: Mercedes shifts leadership in Vance, Grease trap law now enforced statewide
Mercedes shifts leadership role at Alabama plant
Mercedes Benz U.S. International, the Alabama-based arm of the luxury carmaker, is getting new leadership as CEO Jason...
Tuskegee Spotlights Homegrown Icons Hurston, Ellison, Murray
A two-year grant totaling nearly $100,000 from the National Endowment for the Humanities will help Tuskegee University faculty produce curriculum, digital humanities resources and community engagement activities focused on three black authors with ties to Alabama.
Top Headlines: State adds more than 44,000 jobs, Lockheed Martin predicts lower profits
State added more than 44,000 jobs in 2018
Alabama added more than 44,000 jobs across all industries in 2018 and ended the year by posting...
MGMWERX: It’s a Salute to Serendipity
As technology expands to phones, cars, home speakers and refrigerators, people charged with creating increasingly complex technology solutions have reached a conclusion: They need to be casting a broader net.
Top Headlines: RSA sheds Mobile shipyard, Winter storm approaches
RSA sheds Mobile shipyard, new owner to add recycling
A Mobile shipyard has changed hands, and in the process the Retirement Systems of Alabama has...
Fuel-Delivery Service Launches in Birmingham
An onsite fuel-delivery service based in Birmingham hopes to erase the inconveniences and unpleasantry of gas station chores from your life.
Top Headlines: Culverhouse celebrates 100 years, Southern Research’s Birmingham lab
University of Alabama’s business school celebrating 100 years
The University of Alabama’s Culverhouse College of Business is celebrating 100 years of transforming business in 2019. The upcoming...
Top Headlines: Protective Life announces big deal, Austal USA investigated
Protective Life Insurance announces $1.2 billion deal
Birmingham’s Protective Life Insurance Co. has announced it will acquire substantially all of the individual life and annuity...