The 8,000-seat Huntsville Amphitheater is under construction and set to open in April 2022, and a new promotional video is touting its benefit to the community.
“More than an amphitheater, this facility will help us grow our music and culture economy,” says Huntsville Mayor Tommy Battle. “It will allow us to become a community of curators, where we can develop our own creative content that is unique to Huntsville that we can share globally. In addition to arts festivals, markets and world-famous musicians, we’ll be able to incubate our own talent, showing that our next great entrepreneurs don’t all have to be in space and missile defense.”
Ben Lovett, of the band Mumford & Sons, and his Venue Group are among the driving forces behind the new amphitheater, Venue Group’s first U.S. facility. It will be managed by Huntsville Venue Group, led by Ryan Murphy.
The plan is for the new venue to host live music and provide space for groups to hold large-scale and smaller gatherings. The venue will feature food and beverages from regional chefs and local vendors.
“One of the biggest trends in the past 10 years has been an elevation of the quality and variety of food offerings, especially around music,” Lovett says. “We believe there is a huge amount of opportunity in the hospitality side of entertainment to deliver food and drinks of such excellence that they stand on their own two feet as an offering not simply as a way to ‘tide you over,’ quench the thirst or satiate the hunger temporarily. We have to aspire for higher standards than that. One of the reasons that Huntsville is so appealing to me and the team is it feels like going the extra mile is in the DNA of this city and we intend to go the extra mile when it comes to not just the concert experience but the restaurants and bars that lay adjacent and that will serve customers year-round.”
