TUSCALOOSA, ALABAMA – As the holiday season approaches, Bryant Bank is once again gearing up for its annual Turning Banking into Thanking giving project, an initiative that began in 2017 and honors local non-profit organizations located in the bank’s market areas. From Thanksgiving to Christmas, Bryant Bank employees thank these non-profits for their outstanding contributions to communities with monetary donations or hands-on service projects.
The Turning Banking into Thanking project, now in its seventh year, has become a cherished tradition for Bryant Bank. This one-of-a-kind initiative embodies the spirit of giving and emphasizes the bank’s core value: We Put Care into Action.
“We are excited to kick off another year of Turning Banking into Thanking,” says Claude Edwards, President at Bryant Bank. “This initiative is a meaningful way for us to show our appreciation to the non-profit organizations that tirelessly work to make our communities stronger. Bryant Bank was built on the promise of being a cornerstone of the communities we serve and so Turning Banking into Thanking is the natural extension of who we are as bankers and neighbors.”
Each Fall, Bryant Bank employees from various branches and departments nominate non-profit organizations that have made a significant difference in their communities. These nominations often come from Bryant bankers who have a personal investment in the organization and who they have volunteered with in the past.
Once the nominations are received and the selections are made, the bankers work closely with the selected non-profits to organize donations or service projects during the Thanksgiving and Christmas season. The primary goal of the Turning Banking into Thanking project is to extend a heartfelt thank you to the local non-profit organizations and give them a platform to tell their stories on how they serve their community. After the project has concluded, the bank issues a newsletter to their customers, with photos and promotional write ups for each organization being honored.
“We’re incredibly thankful to have the reach that we do with a phenomenal group of customers across the state of Alabama,” says Michelle Smart, director of marketing for Bryant Bank, “It’s important that we use the resources that we have to shed light on the non-profits in our state who have needs all year long- not just the holidays and help promote the work they do, especially those with limited promotional resources.”
Bryant Bank invites the public to follow the progress of the Turning Banking into Thanking project on Bryant Bank’s social media platforms, where updates and stories of giving back will be shared throughout the holiday season.
Founded in 2005 by Paul W. Bryant, Jr., Bryant Bank’s vision is to see every Alabamian experience a financially stable future and live in a thriving community. Bryant Bankers put care into action to help Alabamians invest in their full potential every day. The Bank offers 18 branches in five Alabama markets – The Huntsville area, the Birmingham area, Tuscaloosa, Mobile, and Baldwin County, and employs over 300 Bryant Bankers.
