Birmingham Business Alliance hires national group to promote region

Media push will take place over next year

The Birmingham Business Alliance has hired a national economic development and destination marketing firm to market the region in the year ahead.

Development Counsellors International will tell the Birmingham region’s stories in an effort to recruit businesses to the area.

“Marketing is a critical component of our competitive economic development strategy,” said Karla Khodanian, chief communications officer at the BBA. “The Greater Birmingham Region is overflowing with stories worth sharing and telling broadly. We look forward to working with our local and national partners to uncover those stories and shine a spotlight on the message that Birmingham has more to offer for everyone.”

The national plan follows development of a regional brand and website, developed by Birmingham-based Big Communications and set to launch later this year.

“It’s often been said that if we could get someone to visit Birmingham, they would see the overwhelmingly positive quality of life here and choose to stay as a result,” said Steve Ammons, president and CEO of the BBA. “From our friendly business atmosphere to our abundance of livability options, we know that the Greater Birmingham Region has a compelling message and we’re ready to share it with the world.” 

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