Wrangler taps local farmers, including in Alabama, for new collection

Alabama’s Martin Family Farm is one of four farms participating in the Rooted Collection

The farmers behind Wrangler’s new Rooted Collection state-specific jeans.

Wrangler is expanding its Rooted Collection — its line of jeans and shirts grown, cut and sewn in the U.S. — by introducing a men’s and women’s jean that is made completely from U.S.-grown sustainable cotton. And Alabama’s Martin Family Farm is one of its four growers.

The company is rolling out jeans that are state-specific for Alabama, California, North Carolina and Texas. The company says the purpose of the collection is to celebrate local farmers, promote sustainable farming practices and highlight American craftsmanship.

All cotton in the collection is traceable to individual farms in each jean’s respective state, which were selected for the program due to their commitment to responsible land stewardship practices. In addition to the Martin Family Farm in Alabama, the other farms are Tri T Farms in California, Buie Family Farm in North Carolina and Vanderman Farms in Texas.

The state jeans feature custom metal shanks, rivets, patches and pocket prints unique to the state. A custom stamp on the pocket lining spotlights each farmer’s name and signature, as well as other information on their land stewardship.

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Wrangler is also releasing sustainable t-shirts in 13 states, including Alabama.

“From start to finish, our approach to this collection reflects the attitude of farmers toward the earth: responsible, respectful and rooted in U.S. soil,” said Allen Montgomery, vice president of Wrangler NAM western workwear. “The goal of the Rooted Collection is to honor the American farmer and promote traceability and the sustainable farming practices including soil health, water saving techniques and regenerative agriculture.”

This isn’t Wrangler’s only tie to the state of Alabama, though. The company has a distribution center in Hackleburg in Marion County.  

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