Fenwick Food Group has acquired Alabama-based Wickles Pickles.
Birmingham-based Fenwick also owns the Alabama-based Moore’s Marinades & Sauces brand, something that appealed to the Wickles team.
“Fenwick is the perfect partner to accelerate the brand’s growth trajectory while preserving its identity and operating roots. We’re excited to see Wickles get the resources and investment it deserves to scale,” says Will Sims, who co-founded Wickles Pickles in 1998 with his brother Trey and Andy Anderson in Dadeville.
“Will, Trey and Andy have built an incredible brand with impressive momentum,” says Melissa Baker, president and CEO of Fenwick Food Group. “Two Alabama-based consumer brands coming together is special in the broader consumer packaged goods industry and made the investment more relational than transactional.”
Baker partnered with Benny M. LaRussa Jr. in 2013, and the pair has been investing and operating in the consumer packaged goods sector ever since.
Wickles will be headquartered in Birmingham.
