Shipt launches new accelerator program

LadderUp aims to help small businesses, including LGBTQ+ and BIPOC-owned

Small businesses in Birmingham, where Shipt is headquartered, are among those who can apply for the company’s new accelerator program, LadderUp.

Shipt, a personal shopping and delivery app based in Birmingham, has launched LadderUp, an accelerator program aimed at helping local small businesses, especially ones owned by LGBTQ+ and people of color, grow. LadderUp will provide capital, e-commerce-focused technical assistance and education from industry leaders.

Applications for LadderUp open today and run through March 6. Applications from small businesses in Birmingham; Atlanta, Georgia; Detroit, Michigan; Houston, Texas and Washington, DC will be accepted. Small businesses in grocery/beverage, health, beauty and floral/gifts retailers can apply.Ā 

ā€œAs a growing tech company that is putting food insecurity and equity at the forefront of its work, Shipt is proud to announce the launch of LadderUp,ā€ said Kamau Witherspoon, CEO of Shipt. ā€œWorking with small businesses to build up their capabilities is a key part of our commitment to help create healthier, more resilient and equitable communities. We recognize the unique role that we can play in both combating hunger in under-resourced communities and boosting small, local retailers that are so vital to communities across our country.ā€

At the completion of the 8-week program, participating companies will receive $5,000 to invest in their e-commerce. In addition, Shopify, an e-commerce company, will teach a course during the program and provide no-cost access to its platform to help retailers build an online storefront, streamline operations and optimize inventory tracking.

ā€œAt Shopify, our mission is to make commerce better for everyone,ā€ said Crystal Hunt, senior program manager of partnerships diversity and belonging at Shopify. ā€œTo achieve this mission, we must bring more voices to entrepreneurship. Together with Shipt, we are reducing the unique barriers facing underrepresented business owners.ā€

- Sponsor -

The latest Alabama business news delivered to your inbox