Shipt Founder’s New Venture Attracts Capital

Bill Smith, in his Shipt days

Late last year, not long after selling his Birmingham-based, 2014 startup Shipt to Target for $550 million, Bill Smith launched a new startup, Landing, that eases the apartment shopping process for folks who are relocating to another city.

Initially funded by some $15 million from Smith’s own pocket, the new venture has raised $30 million in new funding, according to reports in Bloomberg and other sources.

The company secured funding from Greycroft and Maveron, backed by names like Alan Patricof and former Starbuck Corp.’s chairman Howard Schultz. Additional funding came from Abstract Ventures.

The San Francisco-based Landing helps pair people on the move with available, furnished apartments — a service Smith saw a need for when he relocated from Birmingham to San Francisco.

The new service started in Birmingham, Austin, Los Angeles, Nashville, New York City and San Francisco. With the additional funding, Landing is now expanding into Washington D.C., Chicago and Boston.

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Smith told Bloomberg he hopes to be live in 30 cities before the year is out.

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