Service, Rebranding Mark Jackson Thornton’s Centennial Year

Jackson Thornton employees packed meals recently for Rise Against Hunger.

After a solid 100 years of accounting and consulting work, it’s wise to take some time out to thank your friends, consider your course and possibly freshen up the approach.

At least that seems to be the case at Jackson Thornton, founded in Montgomery in 1919 and now proud to be working out of seven offices in three states: Alabama, Tennessee and Kansas. To mark the occasion, the company has kicked off its “100 Years | 100 Acts of Service” to benefit Rise Against Hunger by using its 200-plus team members to pack more than 34,000 meals. It has other service projects either already completed or in the works.

“As we begin our second century, we wanted a way to show our appreciation to the communities who have been so welcoming of us,” says Ned Sheffield, president and managing principal of Jackson Thornton. “We thought what better way to say thank you than to donate our time, talents and gifts to worthy organizations across our service areas.”

The rebranding started as a high level conversation about goals for the next century and was then polished by a Montgomery-based design firm.

“We think our new ‘look’ is a nice complement to our philosophy for a hundred years: do the right things for our clients and for our team,” Sheffield says. “We hope our clients and the communities we serve will continue to increase their expectations of us in 2019 and beyond.”

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In addition to accounting services, the firm offers wealth management, strategic planning, business consulting services, technology consulting and specialized industry services.

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