Regions Bank has named Abbas Merchant as chief marketing officer, replacing Michele Elrod, who is retiring after 37 years with the bank.
Merchant was with M&T Bank for 12 years, most recently serving as group vice president of consumer and business marketing and customer analytics and sciences.
“People and businesses have many options when they choose where to bank, and it’s the team, the vision and the values here at Regions that give us a competitive edge in growing our business,” Merchant said. “The art and science of connecting with customers continues to evolve. So does banking itself. The leadership at Regions is dedicated to meeting the needs of customers today, tomorrow and into the future, and I am excited to join colleagues who are laser focused on delivering a superior customer experience while elevating Regions’ name in the minds of consumers and clients.”
John Turner, president and CEO of Regions Financial Corp., praised Elrod and her work at the bank.
“Michele has been the driving force behind the strategic marketing programs that set Regions Bank apart and deepen our connections with the people and communities we serve,” he said. “We are tremendously grateful for the immeasurable contributions Michele has made during her career with Regions. I know Abbas will build on Michele’s legacy of keeping customers first while consistently innovating in how we reach consumers and raise Regions’ profile in the marketplace. We are focused on providing personalized experiences and solutions for our customers, and the experience and insights Abbas brings to Regions will help us advance this priority.”
