Real estate developer RCP Companies has announced plan for Anthem House, a $110 million project mixing living space, work space and options in one complex in Huntsville’s MidCity district.
Plans call for 330 apartments, 35,000 square feet of office space and 32,000 square feet of retail.
It’s all designed to provide a “residential-meets-hospitality solution with furnished units, shorter lease contracts, and vibrant, hotel-like surroundings and amenities,” the company said in announcing the project.
“Anthem House is a lifestyle opportunity blending residential and hospitality for an innovative hybrid product appealing to Huntsville’s growing young workforce,” said RCP Co-Founder Max Grelier. “It’s boutique, social and has an open door to MidCity. The loft warehouse aesthetic feels refined, seamless and stylish, all while being in the center of the action.
RCP cites a RCLCO Real Estate Advisors study which found Huntsville similar to cities like Denver, Austin and San Francisco in its housing needs. “The multifamily hospitality niche meets the demands of the remote and contract workforce with industrial-modern styled units in a social location with furnished and shorter lease contracts,” the firm concluded.
“Currently, Huntsville has a housing deficit that is accentuated by the continued job growth in the market,” Grelier said. “The shift in consumer preferences, particularly among millennials, is driving demand for more hospitality features within real estate projects, including more amenities, hosting events and activities which bring residents together. Anthem House’s unique multifamily hospitality product, embedded in the MidCity District, is well-positioned to fill this gap.”
Groundbreaking is expected this fall with project completion anticipated by 2025.
