Next digital marketing campaign launches with website

next campaign
Alabama’s aerospace industry will be one of the focuses of the Next campaign. Photo courtesy of U.S. Space Command.

A new digital marketing campaign called Next launched by the Alabama Department of Commerce will put the spotlight on Alabama’s work in space exploration, national defense, bioscience, advanced manufacturing and mobile technologies.

The Next campaign launched with a website,, focusing on high-tech activities growing around the state, including additive manufacturing, electric vehicle production, digital smart factories and genomic medicine.

“We want to make sure the world knows about the exciting developments unfolding in Alabama that illustrate the extraordinary capabilities of our workforce and the next-level innovation taking place in our key industries,” said Greg Canfield, secretary of the Alabama Department of Commerce. “Inside our factories and laboratories and within our entrepreneurial ecosystem, Alabama is prepared for whatever is next because we are already helping to shape the future.”

The campaign, designed and directed by Birmingham-based Big Communications, will also feature digital and print ads, some including QR codes to provide a 3-D experience.

“Throughout our longstanding partnership with Commerce and Secretary Canfield, we have helped corporate decision-makers and site-selection consultants tune out undeserved static about Alabama and focus on its growth potential,” said Aaron Gresham, executive creative director at Big. “With Next, we are reinforcing the same message by placing the impressive developments taking place in the state firmly on the radar screen for the world to see.”

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