Just before the coronavirus outbreak, when challenges were not so daunting, Chambers County leaders were making important social media connections that are now networked to a different purpose. But when the recent unpleasantness shakes out, this new approach may be all the more valuable for having been tested.
The new marketing strategy by the Chambers County Development Authority utilized social media influencers to bring visitors to the area.
In a recent campaign developed by Red Sage Communications, the CCDA invited social media influencers from around Alabama to visit their community. Two micro-influencers with more than 20,000 social media followers traveled to Chambers County and experienced local eateries, small-town shopping and the available natural landscape of the area. Throughout their weekend visit, both influencers documented their experiences on Instagram and Facebook, reaching nearly 20,000 people from their posts.
“To make Chambers County successful, we must look at untraditional ways to market ourselves,” said Valerie Gray, executive director of Chambers County Development Authority.
Chambers County is located in the east central portion of the state, with a population of roughly 34,000 people, according to the 2010 census. It is home to metal and automotive suppliers, as well as manufacturers in the food and beverage industry. Located on the Chattahoochee River and near Lake Martin, the county sports a number of outdoor recreation opportunities for residents and visitors alike.
The authority actively recruits industrial, commercial and retail opportunities for the county. It hopes by utilizing social media, it can create a buzz about what the county has to offer, while attracting potential workforce and residents.