New Leadership at the Helm of Longview Financial

Jessica Hovis Smith

Longview Financial Advisors Inc., in Huntsville, has appointed Jessica Hovis Smith as the firm’s next president. She takes over the role from Jeff Cedarholm, who will remain active on the investment team, serving as chief investment officer.

“When Longview merged with West Financial in early 2010, I already had 35 years of experience managing small businesses. As Longview’s president, when I asked my team who would eventually want to run the company in its second decade and beyond … Jessica meekly raised her hand,” Cedarholm said. “Now, after working together for almost 11 years, she certainly has the experience and is qualified to lead Longview. More than that, she is grateful, outgoing and very caring of our employees and our clients.”

Smith has more than 15 years of experience in financial planning and wealth management, having joined West Financial in 2005. Since the merger of the two firms in 2010, she has served as the firm’s vice president and director of financial planning.

“I am honored to step into this role and grateful for our amazing team and clients who make this possible,” said Smith. “With a continual focus on our core values of collaboration, education and transparency, Longview has created a legacy of trust and impact, not just in our clients’ lives, but in the lives of our employees and within the communities we serve. I look forward to working with our team to expand that influence, touch more lives and to create greater impact.”

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