New branding, logo for Birmingham’s Protective Life

Logo will be seen on headquarters, new downtown stadium.

Protective Life’s new logo. Protective Life Corporation, a 114-year-old company based in Birmingham, is unveiling a new brand identity today, including the logo that will be displayed on each of the company’s core office sites and on the new Protective Stadium in downtown Birmingham. Protective partnered with creative consultants Lippincott to…

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