RSQ, an award-winning digital agency with offices in Mobile and Chicago, beat out nine other agencies across the nation to brand and build a new website (NYCPride.org) for the largest and oldest LBGT pride organization, NYC Pride.
The organization began in 1984 to continue the legacy of the NYC Pride March, which began a year after the 1969 Stonewall Rebellion, largely noted as the starting moment in the modern fight for LGBT equality. Since then, NYC Pride’s event roster has grown to more than 12 happenings across seven days. The new website launched May 18 to assist the organization with its busiest time of year, Pride Week. The popular week culminated this year on Sunday, June 26 with the March, Pridefest, Femme Fatale and iconic Dance on the Pier.
“NYC Pride is thrilled to have worked with RSQ on this new site that allows us to speak to the incredible history of these events while bringing to life our dynamic imagery, ” says Chris Frederick, NYC Pride managing director. “As the largest pride organization in the United States, it was important to have a modern, mobile-friendly site in today’s ever-changing digital age. We are proud of their work that takes us into the next generation of pride.”
RSQ revitalized the aesthetics of the website by creating a vibrant look throughout the site using transitioning gradients. The energetic feel of the new site reflects the excitement people have about the positive changes NYC Pride has made for the community and is organized to provide immediate access to what users are looking for — event and volunteer information.
“NYC Pride has been around for nearly 50 years. As a pioneer of gay rights as well as a steward of their heritage, the group serves as the main hub for event information in their community, ” according to Rich Sullivan, CEO and executive creative director for RSQ. “That’s why we made the new site event-centric while clearly telling the positive story of progress NYC Pride has made with the community through an interactive timeline showcasing the historical milestones.”
Text by Dave Helms