Markstein Wins Role in COVID-19 Fight

Agency supporting response and awareness initiative

Communications agency Markstein, with offices in Birmingham and Washington, D.C., was selected late last week for a unique role in the battle against COVID-19.

The Association for Professionals in Infection Control and Epidemiology picked Markstein as its national communications partner, to support the organization’s pandemic response and will develop an integrated awareness campaign.

The association is at the forefront of the fight against infections and vigorously advocates on behalf of its more than 16,000 members. Members include infection preventionists on the frontlines in hospitals and other healthcare facilities who develop and direct infection prevention and control programs to save lives and keep workers safe.

In addition to media relations, content development and other efforts designed to improve access to personal protective equipment for health care professionals caring for Covid patients, Markstein will work with APIC to highlight the crucial role of its’ infection preventionist members.

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“Markstein immediately jumped in and helped us utilize member data to craft a compelling story about the challenges infection preventionists and health care professionals face on the front lines and supported our efforts to advocate for proper protection,” said Liz Garman, APIC vice president, communications and practice resources. “Their expertise allowed us to mobilize quickly and effectively.”

Markstein is an integrated communications agency that blends art and science to create measurable solutions.

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