Ground broken for net zero energy multifamily project in Huntsville

RCP Companies’ Wellory Living will take shape in MidCity District

Ground is broken for the new Wellory Living complex in Huntsville’s MidCity District.

RCP Companies broke ground this week for the $108 million Wellory Living multifamily development in Huntsville’s MidCity District.

The Wellory project is designed to include 328 apartments, 13,000 square feet of retail and roof-level outdoor amenities, all on 4.2 acres.

A rendering of the Wellory Living complex.

“Wellory Living is a first-of-a-kind intentional play around environmental sustainability and wellbeing for Huntsville residents,” said RCP Co-Founder Remy Gross. “Not only will it have a lighter environmental footprint to build, but it will also have a much lighter footprint to operate, saving money while conserving at the same time. We are leveraging a proven trend in large cities across the world to increase the function and the wellbeing of MidCity residents.”

Among the techniques incorporated to lower energy demand are:

  • Reflective roofing
  • Reduced air leakage
  • Energy Star appliances
  • High performing HVAC systems
  • Smart thermostats and technology

RCP Companies partnered with Grounded Capital Partners and Pinnacle Financial Partners on the project.

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“For us, a development like this is looking at how a project serves the community,” said Grounded Capital Partners CEO and Founder Stephen Hohenrieder. “How we build the buildings, how it serves the residents, the retail tenants, the office space, and ultimately, how it all forms together.”

“Supporting quality-of-life initiatives helps build stronger communities that allow for more people to prosper, and when that happens, everyone wins.” said Jason Baldwin, Pinnacle Financial Partners regional president for Huntsville. “This partnership will make a significant positive impact on the community with Pinnacle’s brand of distinctive service and effective advice.”

Construction is set to begin early this year with Lord Aeck Sargentis the lead architect and ARCO Murray serving as the general contractor. Plans call for the project to be complete in 2025.

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