YellaWood, the banner brand of Alabama’s own Great Southern Wood Preserving, will be the title sponsor of the fall NASCAR Cup Series playoff race at historic Talladega Superspeedway.
Currently set to run Oct. 4, just 200 miles from Great Southern Wood’s headquarters in Abbeville, the YellaWood 500 will offer racing at its finest. YellaWood is marking 50 years of operations with a multiyear NASCAR partnership.
Great Southern Wood has transformed from a two-man crew loading treated lumber into a pickup truck for dealers in rural Alabama to an industry leader serving a network of dealers in 28 states, the District of Columbia and international markets. Its YellaWood brand was created in 2004.
“We are excited to kick off our 50th anniversary celebrations with this NASCAR partnership,” says founder and CEO Jimmy Rane. “We’re honored to join in the great legacy at Talladega as we recognize our own milestone journey as a company. This is a chance to share our vision and our YellaWood brand products during a highly competitive and high-profile event.”
Marketing elements will include signage, social and digital media, radio, broadcast and others, all of which will be retained for both this year and the 2021 races at the 2.66-mile venue. Additional partnership assets will be featured at Daytona International Speedway, Kansas Speedway and Martinsville Speedway.
Race cars competing in the YellaWood® 500 are scheduled to hit Talladega’s 33-degree high banks for the weekend on Friday, Oct. 2, with practice sessions. The starting lineup will be set on Saturday, Oct. 3 during Foodland/Food Giant Qualifying (also on Saturday will be the Sugarlands Shine 250 NASCAR Gander RV & Outdoors Truck Series race) before taking the green flag for the 188-lap YellaWood® 500 on Sunday, Oct. 4 at 1 pm CDT.
Ryan Blaney won last year’s fall NASCAR Cup event.