
When Jim McKee started Alabama Guardrail in 1974, his Pinson company had one crew putting guardrails up on highways and other roads in Alabama.
āHe was one of a handful of people doing that,ā says Keith Dillard, McKeeās son-in-law and now president of Alabama Guardrail. āThe guardrail industry as a whole at that time was usually constructed out of fence companies or construction companies. Most of the time, companies didnāt even have the word guardrail in it. He capitalized on Alabama Guardrail to set himself apart.ā
As the company celebrates its 50th year, it has expanded to many different crews, still specializing in highway guardrails but adding highway median cables and overhead signs to the mix.
Itās also still a family business, with Keith Dillard at the helm and his son, Wes, serving as vice president.
Keith Dillard came to Alabama Guardrail when he married McKeeās oldest daughter in 1978. He went to work for Alabama Guardrail full-time in 1991.
āHe was like a daddy to me,ā Dillard says of McKee. āHe had three girls, and I was the only guy. ⦠I learned every aspect of the business, and thatās how I started.ā
Wes Dillard started working for the company right after graduating from Hayden High School, though he had been around the company for years before that.
āI would come out in the summers and sort nuts and bolts and wash trucks and fill the Coke machine,ā he recalls. āI just wanted to be involved. Pretty much my job description was, āYes sir, Iāll do it.ā I just wanted to learn.ā
In 2006, McKee retired and Keith Dillard bought Alabama Guardrail with the companyās corporate secretary. That partnership was dissolved in 2017, three years after Alabama Guardrail moved to Cleveland in Blount County, and Dillard became president.

Over the years, Alabama Guardrail has grown and added specialties, but its bread-and-butter has always been guardrails on Alabama roadways ā which are more involved than one might think.
āWhat the general public sees going down the highway is a ribbon of steel guardrail,ā says Keith Dillard. āBut what they donāt realize is that the first 50 feet of that guardrail is a designed impact device engineered to control a vehicle to a stop. To the general public, it just looks like a guardrail.
āGuardrail is installed as an engineered system specifically designed for the location being placed, not just installed at random,ā Dillard adds. ā75% of the guardrail we install is for various ALDOT projects across the state.ā
The same can be said about Alabama Guardrailās overhead signs business, which Wes Dillard has had a big hand in growing.
āItās a specialty field, and thereās a lot of detail that goes into those projects,ā Keith Dillard says. āWes came in at a time when we had quite a bit of sign work going on, and he grasped it really quick. He understands all the variables, and that has led us into bigger things.ā
Chief among them? The massive renovation several years ago of Birminghamās downtown interchange, where I-65 and I-20 converge.
āWe did 32 overhead signs, and theyāre the biggest overhead signs in the Southeast, as far as the square footage of the sign panels themselves,ā Wes Dillard says. āThe bigger the sign is, the more wind it can take.ā
Like guardrails, thereās a lot more to overhead signage than meets the publicās eye.
āThey are uniquely designed for each specific roadway, and thereās a lot of engineering that goes into them,ā Wes Dillard says. āOn the engineering side, how big the sign determines how big the footing is, how deep, how big around.ā
And then thereās what happens above the ground.

āYou have the footing aspect of it, and then you have the above ground,ā Wes Dillard says. āA lot of things have to flow in order to pull off an overhead sign. If you get off a foot on the footing, then itās not going to fit. Itās either going to be too long or too short. You have to be exact.ā
Adding projects such as overhead signage and cables in medians arenāt the only changes Alabama Guardrail has seen. The industry itself is āever-changingā because the way people travel continuously evolves, Keith Dillard says.
āItās always changing due to the size of vehicles, the speed on roadways and the terrain,ā he says. āThe biggest movement that weāve seen in the past four or five years is changing the standard of guardrail to install it in a different way and at a different height. Thatās to offset that 20 years ago, the general public traveling in a car was in a four-door sedan, and now 90-plus-percent of it is SUVs, which are larger and taller. The guardrails were too low to fit vehicles on the road now.ā
Looking back over 50 years, Keith Dillard says two things jump out at him as key memories.
āBarber Motorsports Park is one of them,ā he says. āWe supplied and installed every foot of the guardrail around that race track. Another one is the rocket up in Limestone County that is no longer there. But we have a photo that shows double-faced guardrail on I-65 with the rocket in the background. We take pride that we got to do that.ā
There are points of pride like that all over the state.
āMy wife gets tired of me saying, āWe did this, we did thatā when weāre on the road,ā Wes Dillard says with a laugh.
And they didnāt do it alone, Keith Dillard emphasizes.
āWe have been fortunate and blessed to work with some great general contractors over the years,ā he says. āWe would not be where weāre at without the relationship that weāve had with other general contractors and the AGC.ā
Alabama Guardrail is carrying on the tradition and work ethic of Jim McKee.
āMy father-in-law was a man of great integrity, and weāve adopted that whole philosophy,ā Keith Dillard says. āWeāve just been blessed to be able to take a small business that Jim poured his heart and soul into and take it to the next step.ā
As Alabama Guardrail turns 50, thereās already a fourth generation working there ā Wes Dillardās oldest son, J.D., who is 20. And Wes Dillard is ready for the next half-century.
āThe first 50 years, we feel like we have worked with righteousness and character and trying to do right,ā he says. āThe next 50 years, we would want to continue that. We strive to do what we say weāre going to do and do it the right way. ⦠When you work hard and do your best to do things the right way, you get blessed for it, and we definitely have.ā
Alec Harvey is executive editor of Business Alabama and Art Meripol is a freelance contributor. Both are based in Birmingham.
This article appears in the June 2024 issue of Business Alabama.