Birmingham’s newest major music venue will be called the Coca-Cola Amphitheater.
The naming partner of the new facility on Birmingham’s north side near Protective Stadium was announced Tuesday. The amphitheater is scheduled to open in summer 2025.
“We’re proud to support a venue that celebrates our community through the universal language of music,” said Mike Suco, Coca-Cola United president and CEO. “Coca-Cola has always been about bringing people together and creating moments of happiness. We see the Coca-Cola Amphitheater as the perfect space to continue that tradition.”
The 9,000-seat amphitheater is a joint effort among the Birmingham Jefferson Convention Complex, the City of Birmingham, Jefferson County and the music promoter Live Nation.
“The demand for live music is reaching unprecedented heights, and the Coca-Cola Amphitheater will be the backdrop for unforgettable moments and lifelong memories for fans,” said Rob Scolaro, Live Nation’s senior vice president and head of venue sales. “Together with Coca-Cola Bottling Company United, we’re proud to bring Birmingham a new venue that captures the spirit of the city’s Northside, celebrates its thriving music scene and strengthens its place on the national entertainment map. This amphitheater isn’t just a stage — it’s a space where fans and artists will share experiences that last a lifetime, driving Birmingham’s cultural legacy forward.”