Alabama movers acquired

Waypoint Investments adds to brands that include New Latitude, Admiral

The company behind New Latitude movers has acquired Motivated Movers.

Waypoint Investments, the acquisition arm and management entity for Birmingham-based New Latitude Movers and Montgomery-based Admiral Movers, has now acquired Motivated Movers.

Motivated Movers has locations in Alabama, Tennessee, Florida and Georgia.

“We are so grateful for the opportunity to acquire Motivated Movers, a reputable moving brand that has served customers since 2008,” said Will Forbes, who leads Waypoint Investments with Whit Mitchell. “While we’re looking forward to entering four new markets with this acquisition, we’re most excited about getting to know the wonderful team members at Motivated Movers and welcoming them into our family of moving brands.”

Mitchell said, “We are excited to expand our ability to provide customers with a first-in-class moving experience through a commitment to caring for our people – our team members, our customers and our vendors.”

All of the Waypoint Investments brands offer full-service local and long-distance moving services, as well as storage options.

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