Birmingham Mayor Randall Woodfin today announced a partnership with Mastercard and Urban Impact to create #BuyBlackBham to support Black-owned businesses during the holidays.
#BuyBlackBham is a holiday spending campaign and economic impact platform to encourage consumers to shop local, Black-owned businesses in Birmingham.
The spending campaign begins today, Cyber Monday, and will continue through Kwanzaa, Jan. 1, 2022. Those who shop using the #BuyBlackBham platform can scan, upload and text receipts and invoices from purchases and qualify for a raffle. The first raffle drawing will be Friday, Dec. 17, and the second will occur on Tuesday, Jan. 4.
“We are pleased to partner with Mastercard and Urban Impact to encourage spending with Black-owned businesses. We want this to transition from a campaign into a community of support,” Woodfin said. “I am committed to building a resilient and inclusive economy. This program is one of many to support and grow Black businesses, which have been historically under-resourced.”
