Birmingham-based Big has promoted six people, including one to its core agency management team.
“Big is more poised for growth than ever before in our 26-year history, and these promotions are part of our overall agency strategy to ensure we have the right people in the right positions moving forward,” said John Montgomery, CEO and founder of the integrated marketing agency.
Ashley Foster has been promoted to director of strategic communications and will oversee the company’s public relations service line as part of the core management team. Foster has more than 20 years of experience in strategy and execution of public relations campaigns across a number of industries.
Laura Wright has been promoted to account director, having previously served as account supervisor. She joined Big in 2018 and has been integral in leading and expanding the footprint of Big’s largest client, Kentucky-based Valvoline Inc. She has eight years of experience and earned her Project Management Professional certification in 2015.
Jess Brown has been with the firm since 2016 and has been promoted to content director. Brown will lead all content strategy and execution for the agency, including social media, web and influencer activations. Brown has 14 years of industry experience and previously worked in professional motorsports, managing public relations and marketing efforts for brands like Mars Inc., Anheuser-Busch and Interstate Batteries in NASCAR and Formula One.
Paul Prudhomme has been promoted to senior art director. Prudhomme, who has been with Big since 2016, is a member of the creative team, designing visual elements and executing campaigns for multiple Big clients, including Valvoline, Alabama Gulf Seafood and TNT Fireworks, among others. He has received two Gold Addy awards for his work.
Chris Seagle has been promoted to senior art director. With Big since 2018, Seagle’s creative clients include the Alabama State Department of Education, the Alabama Department of Commerce, Alabama Industrial Development Training, America’s First Federal Credit Union and Alabama Power, among others. His work has received both Gold and Silver ADDY awards for outdoor, city branding and website design.
Mary Reynolds Lipscomb has been promoted to media planner/buyer having been with Big since 2016. In her new role, she will be responsible for developing and implementing media plans, managing spend against the campaign budgets and tracking results for multiple agency clients. She also will collaborate with agency departments to develop and present consumer research, strategic communications planning and optimization tactics to enhance campaign reach.