BBVA USA has launched two new digital updates designed to strengthen financial freedom for their customers.
Mobile 9.0, its new mobile banking app, and an expanded transaction detail screen for mobile and online banking are key elements of the bank’s strategic plan.
“Both of these projects were well underway as part of our new five-year strategic plan before Covid-19 came to U.S. shores,” said Jose Luis Elechiguerra, BBVA USA head of client solutions. “The ongoing pandemic has further reassured us that we’re on the right track. The uncertainty it’s created has made our focus on leveraging our expertise in technology to help improve customer’s financial health more important than ever, and the launch of these two services underscores our intention to continue moving forward with our plans.”
The newly streamlined Mobile 9.0 includes a tool for managing financial health and a new main navigation bar that allows clients to quickly access the app’s most used features, including accounts, financial tools, ability to originate accounts, move money and obtain assistance.
“The BBVA USA Mobile Banking App has already been named a leader six times in a row by Javelin Strategy & Research, in large part due to the depth of functionality it provides clients,” said Cody Sparks, BBVA USA head of relationship models discipline. “Not only have we retained that award-winning functionality, but we’ve made it easier for clients to use, and the tools that help them better maintain and understand their financial health are easily accessible, something that in today’s day and age has never been more relevant.”
BBVA also has expanded the transaction details available in both its mobile and online banking. The reconfigured transaction screen gives clients additional details around their account balances at the time of each transaction, providing a real-time view of their financial status and increased understanding of their overall financial picture. With these details, clients can view how each transaction has impacted their balance, clearing up confusion among customers on posted versus available balances.
“We’re confident this change provides increased transparency and understanding of the way individual transactions can have an effect on the money customers have available to them at any given moment, and thus avoid behaviors that can lead to negative balances,” said Stacey Dreyer, BBVA USA executive director of seamless experience.
BBVA USA operates 641 branches, including 89 in Alabama. The bank ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (6th) and is among the top 25 largest U.S. commercial banks in the nation based on deposit market share.
