Ag Credit Boosts Alabama-Grown Initiative

From left, Alabama Ag Credit Marketing Director Amber Pratt and CEO Doug Thiessen present Sweet Grown Alabama representatives Rick Pate and Ellie Watson with the Founding Membership check.

Sweet Grown Alabama, the state’s new agricultural branding initiative, recently welcomed Alabama Ag Credit as a founding member of the program.

Sweet Grown Alabama is a non-profit foundation that enhances marketing opportunities for Alabama farmers by connecting retailers and consumers to Alabama-grown foods and other agricultural products.

Alabama Ag Credit operates in 40 counties in central and south Alabama as a borrower-stockholder financial cooperative that finances the growth of rural Alabama, including the special needs of young and beginning producers.

“Our board and team of employees are thrilled to be a part of this new initiative”, says Doug Thiessen, CEO of Alabama Ag Credit.

As a first-year founding member, Alabama Ag Credit will be recognized by the non-profit for the duration of the program. Funds will be utilized to encourage purchasing of locally grown products through traditional and digital marketing. Member farmers, restaurants and stores will be listed in an online searchable database coming spring 2020.

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“Alabama Ag Credit is critical in connecting Alabama farmers and families through our brand as a founding member,” says Ellie Watson, Sweet Grown Alabama director. “This program is built on partnerships, and the outstanding support from Alabama Ag Credit allows Sweet Grown Alabama to better serve Alabama producers and consumers.”

Sweet Grown Alabama  farmers, product makers, restaurants, retailers and others are encouraged to join the branding program and use the Sweet Grown Alabama logo on their locally-grown products.

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