Hibbett Sports may be 75 years old but it knows something about how to get attention on social media. Who doesn’t like free sneakers and Apple Air Pods?
The Birmingham-based premium sports retailer kicked off its 75th anniversary year on Monday with a giveaway of free sneakers for a year. In partnership with Nike, the company will host a social media contest for one lucky grand prize winner to receive a year’s worth of sneakers, along with five additional winners who will receive Air Max sneakers and Apple Air Pods, to be announced on Nike Air Max Day.
Fans can take a chance at winning one of the prizes by visiting one of three social platforms and following three steps. Eligible participants can enter the social media contest on Instagram, Facebook or Twitter by:
- Following @HibbettSports
- Hitting “like” on the post
- Commenting on their favorite Air Max Sneaker with hashtags #MyAir and #Hibbett75
The promotion runs until March 20 and winners will be selected and contacted on March 26, Nike Air Max Day.
“We started in Alabama in 1945 with a single location and we’ve grown to 1,000+ stores in 35 states, so we wanted to do something big to thank our loyal customers and pay homage to our partnership with Nike,” said Sarah Sharp-Wangaard, vice president marketing at Hibbett. “Everyone gets excited about new sneakers and Air Max has always delivered meaningful user-generated content on social media, so we decided that this would be a really easy and fun way to enter the contest and help us celebrate our 75th diamond anniversary.”
For official rules, visit www.hibbett.com/sneakersforayear. Winners will be randomly selected.
