Now in its 80th year in business, Hoar Construction, recording $1 billion in revenue, is rolling out a rebranding campaign next month that emphasizes the company’s commitment to improvements in process and innovation.
“Our identity represents the commitment Hoar Construction is making to continually evolve as a builder while doing our part to fix a broken industry,” says Turner Burton, president of Hoar. “Through the years our industry has experienced a series of highs and lows, but our process-driven approach has been our guiding principle throughout.”
Beginning in 1940 as a builder of 45 churches in the Birmingham area, Hoar has grown to 600 employees nationwide working in nine market sectors and a widening geographic reach that, most recently, includes the opening of offices in Texas, Florida, Tennessee, Atlanta and Washington D.C. The company has completed more than 4,000 projects, in industry sectors that now include hospitality, multifamily, industrial, healthcare, government and entertainment.
The center of Hoar’s rebranding messaging is the idea that the company is “always in process,” says Burton. “Hoar has evaluated how we can simplify and apply new innovations to a proven process that has successfully conquered the challenges of decades past, and with our growing expertise in critical service areas, such as preconstruction and estimating technology, we stand ready to help drive the next era of change that will transform our industry in the decade ahead.”
Hoar has unveiled a new logo for the rebrand, which features the traditional “H” letter with a curved line in the middle representing a continuum of evolution and improvement between the two pillars in the letter.
“Our rebranding has really been about bringing our internal identity forward and sharing that externally and getting process-driven, client-focused builders,” says Anna Powell, vice president of marketing at Hoar. “We have been very strongly rooted in our core values over the past 80 years, and you can ask any employee and they can recite them off the top of their head. The rebranding is about refreshing that with an external message that reflects this internal culture.”
The rebranding will include an email and social media campaign, as well as a redesigned website, says Powell.
Notable projects in Hoar’s portfolio include Children’s of Alabama, in Birmingham; Colony Square, in Atlanta, Georgia; Dania Pointe, in Dania Beach, Florida; the new Fan Zone at Talladega Superspeedway; Broadwest, in Nashville, Tennessee and Toyota Field, in Madison, Alabama.