Elizabeth Anderson is the CEO and co-founder of the woman-owned tech firm LunarLab LLC in Birmingham. The firm, which launched last year, specializes in UX design and product strategy to help companies create innovative, inclusive and profitable products. Among the services offered by LunarLab are design and product strategy for enterprise and custom software development, SaaS solutions, and mobile and web apps. Prior to founding LunarLab, Anderson already had more than a decade of experience in the tech industry in roles ranging from project management to tech leadership. She is a native of Childersburg and is a University of Alabama graduate with a degree in music.