John Gardner has been named CEO of Luckie, the 69-year-old advertising agency with headquarters in Birmingham.
He succeeds Tom Luckie, who, after 13 years at the helm, remains chairman of the board.
“Our company has changed tremendously over the past eight years, moving from an agency dependent on traditional advertising to one heavily invested in creative innovation, data, analytics, and technology,” Luckie said. “John has been driving this change, enabling us to offer more sophisticated solutions for clients.”
Luckie acquired Gardner’s digital agency, Integrative Logic, in 2011, and he has held the title of president of Luckie since 2013.
Luckie moved into a new office in downtown Birmingham this month and is expanding its Atlanta office.
“I am proud of what Luckie has achieved, and the impact we continue to make. Our best days are ahead,” Luckie said. “You don’t stay in business 60+ years without looking forward. So, while I’m mindful of the great leadership that came before me, I am confident John and our executive team are ready to embrace the future, while honoring our family legacy.”