
It is a statement that John Talty heard repeatedly during nearly a decade of being around the University of Alabama football program as a reporter and editor for the Alabama Media Group. Players, parents and even opposing coaches all had the same thing to say about Crimson Tide head coach Nick Saban.
āOver and over again, people would tell me that Nick Saban runs that organization just like a business,ā says Talty, who explored that concept in his 2022 book, āThe Leadership Secrets of Nick Saban.ā āThere are a number of things he does in football that are very applicable to the business world.ā
That opinion is echoed by University of Alabama Culverhouse College of Business faculty member Lou Marino. A professor of entrepreneurship and strategic management, Marino says that equating Saban to a corporate CEO āis an excellent comparison.ā In fact, Marino often evokes Sabanās approach to the Crimson Tide football program while discussing certain business concepts and strategies with his students.
āA lot of the same lessons and skills that need to be taken and applied in the CEOās role are very similar to what Coach Saban does every day,ā says Marino, who has been at Alabama for 26 years. āHe is a great example of a leader who builds a strategy, makes difficult choices to implement that strategy and is willing to adapt if the strategy isnāt working in order to find a way to be successful.ā
Of course, some of this simply is the nature of modern-day college football. It is, after all, now a multi-billion-dollar enterprise where the top teams (companies?) produce revenues in excess of $100Ā million. The Alabama program, for example, reported record revenue of nearly $131Ā million for fiscal year 2021-2022.

āNick Saban is running a $100Ā million organization and managing a group of more than 120 players and 100 employees,ā Talty says. āCollege football is big business, and Nick Saban has been the best CEO in college football.ā
The proof on the field is obvious. Since going 7-6 during his transitional first season as Alabama head coach in 2007, Saban has compiled an impressive record of 187-21 with six national championships. The team has never been outside the top-10 in the final national rankings during that 15-year span and has finished outside the top-five only once in the past nine seasons.
Sabanās Xs-and-Os abilities as a coach account for much of his success, but there is more to it than that. Saban has created such an analytical, business-minded approach to running the program that it has been given a catchy nickname: The Process.
āThe Process is all about doing the small things right,ā Marino says. āItās not about winning the game, but winning the seven seconds per play. And when you donāt, take the opportunity to learn from it and improve. So, focus on what you can control, execute it the best possible way you can, and keep evolving as you need to. If everybody does that, then as a team youāll be successful.ā
The Process has become popular not just in sports but also in the business world. Wikipedia even has an entry, first posted in 2016, about āprocess thinking.ā It is described as āa philosophy that emphasizes preparation and hard work over consideration of outcomes or results.ā The conclusion of the entryās first paragraph states, āThe philosophy was popularized by American football coach Nick Saban.ā

Saban is quoted on the page as saying, āDonāt think about the national championship. Think about what you need to do in this drill, on this play, in this moment. Thatās The Process. Letās think about what we can do today, the task at hand.ā
āMuch of what he does applies outside of football,ā Talty says. āThere is a lot to be gained by people taking a page out of The Process playbook and implementing it into their businesses.ā
According to Talty and Marino, three things in particular stand out:
ā¢Ā The ability to delegate. Yes, Saban is the head coach and has the final decision on all matters, but he doesnāt try to decide all matters.
āHe knows he canāt be an expert in every area, so he hires experts and empowers them to be successful,ā Marino says. āDoing that means he has to give them certain latitude in order to implement things the best way they see possible. And when it doesnāt work, heās responsible for figuring out what cog is missing in the system in order to get it hitting on all cylinders again.
āA good CEO tries to stay out of the day-to-day business because theyāve identified the right people, made sure they had the proper training, and then empowered them to be successful. Thatās the same thing Coach Saban does.ā
ā¢Ā The ability to motivate. Building a championship program ā or establishing a successful business ā can be such a daunting, all-encompassing task that once it is achieved, there can be a natural tendency to relax a bit. Sabanās approach through The Process mitigates such letdowns because the goal is to focus on the task immediately in front of you instead of larger accomplishments.
āA lot of times businesses will have that initial ramp-up to a certain level of success, but being able to maintain that and drive it even further is very difficult,ā Talty says. āYouāll see complacency. āI spent all this time on this one goal, and now Iāve accomplished it. What do I do next?ā How Nick Saban has avoided that is by not allowing his organization to get too high or too low off any one result.
āThatās something businesses can use. In many ways, weāre wired that when things are going well, we ease up. Nick Saban is the opposite. When theyāre winning and everything is going great, thatās when he is pushing even harder to avoid complacency.ā
ā¢Ā The ability to adapt. After winning three championships in four years from 2009 through 2012, the Crimson Tide had consecutive two-loss seasons in 2013 and 2014. Thatās not much of a dip, but what concerned Saban was his team allowed more than 40 points in four games during that stretch, something that had not happened a single time the previous five seasons.
The proliferation of up-tempo, no-huddle offenses was partly to blame, as scoring started to rise significantly across college football. So, at age 63 and after four decades in coaching, Saban altered his approach. ā(The game) has changed dramatically,ā Saban told the media after the 2014 season. āSo, we are going to have to change a little bit in terms of the kind of guys we recruit to play against the kind of offenses we see.ā
The change worked, as Alabama won three more national championships over the next six years.
āOne of the chapters in my book is called āEvaluate Constantly, Evolve When Necessary,ā which kind of sums up the Nick Saban approach,ā Talty says. āNick Saban didnāt wait until Alabama was 5-7 to make a big change. Alabama was still at the top of the game, but he thought, āThis is getting away from us a little bit. We need to make a change before itās too late.ā He was constantly evaluating how things were going.
āWeāve seen plenty of businesses that believe the good times are going to last forever. But you canāt be so sure of what youāre doing that youāre not willing to change.ā
Marino agrees, pointing out that such companies as Kodak and Blockbuster did not adapt during the early days of smart phones and streaming services.
āThey didnāt have the vision to be able to change with the environment,ā Marino says. āWhen I teach my class in Strategic Management, there is a concept we talk about called dynamic capabilities. Those are things that allow organizations to change and rearrange the core elements, resources and processes that are needed for success.
āCoach Sabanās approach is by its very nature a dynamic capability. When he recognized what needed to change, he took the time to develop a new plan. He adapted to the game. Some CEOs are able to do that. But the ones who do, like Coach Saban, thatās what makes them successful now, and successful in the future.ā
Cary Estes is a Birmingham-based freelance contributor to Business Alabama.
This article appears in the August 2023 issue of Business Alabama.