Tag: Auburn University
Auburn’s New MBA Certificate in Cybersecurity
Ransomeware attacks are up 195 percent in the first quarter of 2019 as compared to the fourth quarter of 2018. Data breaches are another...
Auburn, Tuskegee at the Forefront of Supply Chain Management
In today’s technological world, moving raw materials or goods between locations has become easier with radio frequency identification (RFID). A partnership between Tuskegee University’s...
Master of Accountancy CPA Pass Rates at Auburn Far Exceed National Averages
The Master of Accountancy (MAcc) Class of 2019 produced one of the highest pass rates of any MAcc class at Auburn University since 2005.
Auburn Presidential Shakeup Continues as Expected
The Auburn University Board of Trustees have unanimously voted to confirm Jay Gogue as interim president, effective immediately.
A Closer Look at the Ultimate Influencer
Dr. Karen Hopkins, visiting assistant professor of marketing in Auburn University’s Harbert College of Business, offers her insights on virtual influencers — or computer-generated personalities — in social media advertising.
Auburn’s Expansive Additive Manufacturing Centers
Auburn University has rapidly established itself as a national leader in additive manufacturing, with more than 70 public-private partnerships and expansion into sectors beyond manufacturing.
Is a Global Food Shortage Looming?
Trend watchers have noticed weather playing some cruel tricks on farmers around the world, leading some, like geopolitical trends analyst F. William Engdahl, to...
A Shortage of Loggers Looms in the U.S.
Dr. Tom Gallagher, the Regions Bank Endowed Professor of Forest Operations in Auburn University’s School of Forestry and Wildlife Sciences, comments on the potential shortage of loggers in the timber industry.
Auburn Marketing Expert Eyes Google Shopping Rollout
Dr. Brian Bourdeau, associate professor of marketing in Auburn University’s Harbert College of Business, comments on the Google Shopping plan that would allow customers to buy directly through Google.
Animals, Celebrities, Old Movie Trailers…What Works in Super Bowl Advertising
Dr. Linda Ferrell, professor and chair of the Department of Marketing in Auburn University’s Harbert College of Business, dishes super secrets about Super Bowl ads