Ron Hicks, owner of Huntsville Pool Scouts, recently was named Rookie of the Year for brand Pool Scouts.
Hicks was recognized for implementing a four-prong approach to marketing, which proved very effective for him in 2023. In addition to digital and direct mail initiatives, Hicks also engages in local marketing and public relations efforts, showcasing remarkable skills as a brand ambassador. From ribbon cuttings to local charities to publications, networking and partnerships, he became a major part of the Huntsville community.
Hicks’ efforts resulted in the highest customer acquisition — more than 230 new customers — and consequently, the highest revenue in a single territory business.